Adidas CEO Bjørn Gulden said he didn’t think Kanye West “meant what he said” when the rapper made numerous anti-Semitic comments last year that led to the termination of his endorsement deal.
On a podcast interview last week, Gulden attributed West’s statements to his artistic temperament. “As creative people he [made] some statements which weren't that good and that caused Adidas to break the contract and withdraw the product,” he told the podcast host.
