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The Latest Breaking News from Cracker Barrel

Why logo backlashes aren't really about design

In our change-fatigued world, even tweaks can cause outrage.

Creative Bloq

Cracker Barrel takes the self-deprecating route when someone suggests restaurant as new White House addition

Cracker Barrel lost $98 million in one day after its disastrous rebrand but cracked a hilarious joke about the incident on X

The Independent UK

Cracker Barrel's CEO just revealed the surprising reason for its controversial rebrand

And no, it wasn't trying to be 'woke'.

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

Cracker Barrel CEO Finally Reveals Why They Updated the Logo and It Wasn't To Be 'Woke'

Cracker Barrel's CEO Julie Felss Masino has clarified that the brand's brief logo redesign was driven by digital usability—not political motives—as the

International Business Times UK

Cracker Barrel CEO explains failed logo redesign which prompted MAGA backlash and a massive drop in customers

Cracker Barrel changed its logo back after the new one was called ‘woke’ and ‘boring’ by prominent MAGA figures

The Independent UK

MAGA targets Disney, Netflix in cancellation spree

MAGA has also targeted Wikipedia and the NFL in recent months.

Axios

‘Yall are trying to kill people out here!!!’: Ohio family orders Cracker Barrel to-go. Then they bite into something dangerous

When you order food from a restaurant you trust, you don’t exactly inspect every bite. You sit down, unwrap your meal, and dig in, expecting the worst thing to be a missing side or soggy fries.

The Mary Sue

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I really wish this incredible 'new' Crocs logo was real

Crocs ought to snap this design up.

Creative Bloq

Domino’s Pizza gets a new logo - and new jingle from Shaboozey to boot

The shakeup to the brand’s image will also see the release of a huge range of merchandise

The Independent UK

What brands can learn from this year's Britpop summer

Learn how to balance nostalgia and innovation with this pro advice.

Creative Bloq

University’s new logo deemed ‘worse than Cracker Barrel rebrand’

Some don’t agree with the ‘modern’ look.

Creative Bloq

Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?

Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic declines that will impact the next quarterly earnings report.

Benzinga

Cracker Barrel Co-Founder Blasts CEO For $700 Million Rebranding Failure And Knowing 'Very Little' About Brand's Roots: 'Taco Bell Is Not...'

The co-founder of Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL), Tommy Lowe, has publicly criticized the company’s CEO, Julie Felss Masino, for being disconnected from the brand’s core values and its loyal customer base.

Benzinga

'Taco Bell is not Cracker Barrel:' Restaurant's Co-Founder Says CEO and Board of Directors Clueless About Their Clientele

Cracker Barrel co-founder Tommy Lowe blasts CEO Julie Felss Masino over £570m rebrand, claiming leadership is clueless about loyal customers.

International Business Times

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news in one place.

100's of premium titles.
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International Business Times UK

Taco Bell is not Cracker Barrel': Restaurant's Co-Founder Says CEO and Board of Directors Clueless About Their Clientele

Cracker Barrel co-founder Tommy Lowe blasts CEO Julie Felss Masino over £570m rebrand, claiming leadership is clueless about loyal customers.

International Business Times UK

Cracker Barrel Drops Consulting Firm 'Prophet' For Failed 'Woke' Rebrand: What Other Brands Has the Firm Worked With?

Cracker Barrel ends its tie with Prophet firm after a misfired rebrand sparked backlash; we trace Prophet's client list and lessons for legacy brands.

The Independent UK

Cracker Barrel drops the hammer on consulting firm behind its disastrous rebrand debacle

Rebrand became a culture war battleground as conservatives reacted with fury to the now ditched new logo

International Business Times

Cracker Barrel Cuts Ties With Consulting Firm After Logo Backlash

Cracker Barrel ends partnership with Prophet after customer backlash over logo and store redesign.

Get all your
news in one place.

100's of premium titles.
One news app.

Benzinga

Cracker Barrel Sees Dip In Key Metrics As CEO Says Not Proceeding 'With These Modern Stores,' Pauses $700 Million CapEx Plan After Backlash

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) has experienced a notable deterioration in its fundamental quality ranking just as the company faces strategic uncertainty and operational headwinds.

Benzinga

Benzinga Bulls And Bears: Intel, FedEx, Cracker Barrel — And Markets Close At Record Highs

Benzinga examined the prospects for many investors' favorite stocks over the last week — here's a look at some of our top stories.

Fortune

Longtime Cracker Barrel foe urges shareholders to vote against ‘worse than mediocre’ CEO after dismal earnings

"The Company has become a laughingstock," wrote the CEO of Steak 'n Shake and Biglari Holdings, which also controls Maxim magazine.

Benzinga

Cracker Barrel Stock Is Tumbling Thursday: What's Going On?

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) shares are trading lower Thursday following the company’s quarterly results. Multiple analysts also cut price targets after the report. Here’s what you need to know.

Benzinga

Cracker Barrel Rebrand Backlash Overshadows Stronger Q4 Comp Sales, Analyst Says

Cracker Barrel Old Country Store (NASDAQ:CBRL) analysts remain cautious on the restaurant company amid public backlash on a logo rebrand after the company reported fourth-quarter financial results on Wednesday.

The Independent UK

Cracker Barrel reveals costs of disastrous rebrand

IN FULL

The Independent UK

Cracker Barrel saw a massive drop in customers and warns more is coming after failed logo redesign

An earnings report shared Wednesday by the Tennessee-based company predicted that traffic could decline 4 percent to 7 percent for the full 2026 fiscal year

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