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The Latest Breaking News from Cracker Barrel

Cracker Barrel expects weaker sales and restaurant traffic after logo controversy

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out

The Independent UK

Cracker Barrel sales are plunging

The restaurant-and-retail chain is reeling from a firestorm over an aborted decision to redo its logo and stores, abandoning the "Old Timer" design.

Axios

Cracker Barrel Stock Falls On Q4 Earnings: Revenue Beat, EPS Miss, Soft Guidance And More

Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) reported financial results for the fourth quarter of fiscal 2025 after the market close on Wednesday. Here’s a rundown of the report.

Benzinga

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General Mills, Cracker Barrel And 3 Stocks To Watch Heading Into Wednesday

With U.S. stock futures trading higher this morning on Wednesday, some of the stocks that may grab investor focus today are as follows:

Benzinga

Cracker Barrel Q4 Preview: Analyst Says Rebranding Backlash 'Largely Temporary'

Restaurant company Cracker Barrel Old Country Store (NASDAQ:CBRL) will try to get investors and analysts focused on growth plans instead of a poorly received logo change when the company reports fourth-quarter financial results after market close on Wednesday.

Benzinga

Top Wall Street Forecasters Revamp Cracker Barrel Expectations Ahead Of Q4 Earnings

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) will release its fourth-quarter earnings after the closing bell on Wednesday, Sept. 17.

Benzinga

Why Jaguar's right to stick to its controversial rebrand

The company had to take a risk.

Creative Bloq

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9 Secrets Behind Cracker Barrel’s Logo Backlash (Even the Rocking Chairs Played a Role)

Cracker Barrel is a brand synonymous with Southern comfort and hospitality. It recently unveiled a logo refresh that sparked an unexpected wave of criticism. This isn’t just about a minor design tweak; it’s a fascinating case study in brand loyalty. The emotional connection customers have with beloved establishments runs deep.…

Budget and the Bees

Cracker Barrel suspends remodeling plans after backlash over logo change

US southern-style restaurant chain was met with outrage for changing branding to more minimalist style

The Guardian - US

Cracker Barrel Backtracks On Store Remodels: 'The Vintage Americana You Love Will Always Be Here'

Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) is backtracking on another item after customers complained.

Benzinga

First, the logo, now Cracker Barrel ends plans to remodel 660 restaurants after MAGA fury

Cracker Barrel will not remodel its locations after lots of backlash from MAGA supporters

The Independent UK

Cracker Barrel once again in the crosshairs, this time for un-fresh food

IN FULL

The Independent UK

Cracker Barrel suspends plans to remodel restaurants after logo blowup

Cracker Barrel said Tuesday it’s suspending remodels of its restaurants after criticism from many longtime fans

The Independent UK

Cracker Barrel had been serving day-old biscuits and microwaved meatloaf before the logo scandal, employees say

Cracker Barrel, fresh from the political fallout following its shortlived logo rebrand, has been accused of serving up half-baked food.

The Independent UK

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International Business Times UK

'Republicans and Democrats Finally Agree': Austin Blows $1.1M on New Logo Everyone Hates Amid Crime and Tax Hikes

Austin spent $1.1m (£820k) on a new city logo that locals say looks uninspired. The costly rebrand has fuelled anger as residents face rising taxes and safety issues.

Benzinga

Kevin O'Leary Says Customers Only Care About Product, Price And Availability. The Minute A CEO Gets Political, 'They're Out Of Mandate'

Kevin O'Leary, investor and television personality best known from “Shark Tank,” had a sharp message for CEOs recently: stay focused on your customers or risk losing everything.

The Independent UK

Cracker Barrel sales slid immediately after political backlash on logo change

Cracker Barrel executives reportedly spoke to the White House and told Trump officials the president’s commentary convinced them to reverse course on its logo design

The Independent UK

Black server at Cracker Barrel was called ‘burnt biscuit’ by coworkers as bosses did nothing to stop racism: suit

Exclusive: Roberta Mendez claims in court papers that her shift leader brazenly told her, ‘I don’t like Black people.’

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news in one place.

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The Independent UK

Cracker Barrel makes new addition amid fallout from logo change

IN FULL

The Independent UK

Cracker Barrel is launching new menu items as it continues to reel from logo backlash

The southern food chain launched its ‘New For Fall Menu’ as the company embarks on a rebrand

Benzinga

'I Don't Buy Single Stocks,' Says Dave Ramsey. One Stupid Decision And You Could End Up With A Bud Light, Tesla, Or Cracker Barrel Moment

Steve from Greensboro, North Carolina, called into “The Ramsey Show” with an impressive financial profile: no debt, retired at 78, and sitting on a $5.4 million net worth. But personal finance personality Dave Ramsey wasn't impressed by everything he heard.

The Mary Sue

‘I’ll be going to the Waffle House from now on’: Cracker Barrel customer orders hash brown casserole. Then she cuts into it

Cracker Barrel has been a staple for road trippers and comfort food fans for decades, but lately the chain has been making headlines for reasons beyond its biscuits and gravy.

The Guardian - US

Trump news at a glance: Backlash in Chicago as mayor defies president’s immigration crackdown

Brandon Johnson has signed an executive order to counter plans to send federal agents into the city. Key US politics stories from Saturday 30 August at a glance

The Guardian - US

What the Cracker Barrel backlash shows about Maga’s influence on US culture

What likely started as a routine refresh spiraled into a political storm that went all the way to the US president

Benzinga

Kevin O'Leary Says Cracker Barrel's Viral Rebrand Proves 'Bad News' Can Create 'More Buzz' Than A Billion-Dollar Ad Spend

“Shark Tank” investor Kevin O’Leary believes Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) struck marketing gold despite widespread backlash over its failed rebranding attempt.

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Cracker Barrel Old Country Store Inc

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