The Latest Breaking News from Cracker Barrel

Triumph or disaster? The Jaguar rebrand one year on

An expert examines the impact.

Creative Bloq · Dec 4, 2025

Cracker Barrel CEO says she felt ‘fired by America’ after disastrous rebrand

Julie Felss Masino claimed that ‘nothing could be further from the truth’ than the idea that she was wanted to rebrand Cracker Barrel for no reason

The Independent UK · Nov 27, 2025

Cracker Barrel CEO Kept Her Job But Feels 'Like I've Been Fired By America'

Julie Masino, CEO of Cracker Barrel Old Country Store (NASDAQ:CBRL), recently weighed in on how she kept her job despite social media outrage—instigated by President Donald Trump—over the company’s logo change.

Benzinga · Nov 26, 2025

Why logo backlashes aren't really about design

In our change-fatigued world, even tweaks can cause outrage.

Creative Bloq · Nov 6, 2025

Cracker Barrel takes the self-deprecating route when someone suggests restaurant as new White House addition

Cracker Barrel lost $98 million in one day after its disastrous rebrand but cracked a hilarious joke about the incident on X

The Independent UK · Oct 30, 2025

Cracker Barrel's CEO just revealed the surprising reason for its controversial rebrand

And no, it wasn't trying to be 'woke'.

Creative Bloq · Oct 25, 2025

Cracker Barrel CEO Finally Reveals Why They Updated the Logo and It Wasn't To Be 'Woke'

Cracker Barrel's CEO Julie Felss Masino has clarified that the brand's brief logo redesign was driven by digital usability—not political motives—as the

International Business Times UK · Oct 22, 2025

Cracker Barrel CEO explains failed logo redesign which prompted MAGA backlash and a massive drop in customers

Cracker Barrel changed its logo back after the new one was called ‘woke’ and ‘boring’ by prominent MAGA figures

The Independent UK · Oct 22, 2025

MAGA targets Disney, Netflix in cancellation spree

MAGA has also targeted Wikipedia and the NFL in recent months.

Axios · Oct 21, 2025

‘Yall are trying to kill people out here!!!’: Ohio family orders Cracker Barrel to-go. Then they bite into something dangerous

When you order food from a restaurant you trust, you don’t exactly inspect every bite. You sit down, unwrap your meal, and dig in, expecting the worst thing to be a missing side or soggy fries.

The Mary Sue · Oct 15, 2025