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International Business Times UK
International Business Times UK
Justin Price

Cracker Barrel CEO Finally Reveals Why They Updated the Logo and It Wasn't To Be 'Woke'

Cracker Barrel Julie Felss Masino Donald Trump
Cracker Barrel CEO Julie Felss Masino addressed the company’s brief logo redesign during a recent investor summit in New York.

Cracker Barrel's CEO Julie Felss Masino has spoken out following the uproar over the restaurant chain's controversial logo redesign, clarifying that the change was driven by usability, not ideology.

The Tennessee-based chain of 'Old Country Store' restaurants, known for its nostalgic Americana brand, briefly unveiled a simplified wordmark and barrel icon in August 2025, only to reverse the update after public backlash and a sharp dip in both sales and foot traffic.

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