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The Latest Breaking News from Cracker Barrel

Cracker Barrel CEO Says He Sees Early Signs of Recovery Amid Slumping Sales and Traffic

Cracker Barrel CEO Julie Masino sees early signs of recovery as the chain works to boost traffic and sales after last year's branding backlash.

International Business Times

Beloved breakfast restaurant owned by Cracker Barrel closes for good

The Alabama venue is the latest to be abruptly shuttered, as Cracker Barrel struggles with ongoing fallout from a disastrous logo rebrand that saw it lose $94 million in a single day

The Independent UK

New Titans logo leaks to fierce fan response

"One of the worst in the NFL," one fan complains.

Creative Bloq

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Steak ‘n Shake announces removal of microwaves from all locations — but customers are wondering why they were there to begin with

Steak ‘n Shake plans to remove microwaves from its restaurants by mid-April

The Independent UK

It's time to stop judging rebrands so quickly

Some of the most controversial redesigns have had surprising staying power.

Creative Bloq

Cracker Barrel clarifies restaurant’s position after employee dining rules go viral

Cracker Barrel said the recent change was to ‘limit reimbursement of alcoholic beverages’ for employees traveling for work

The Independent UK

Cracker Barrel’s bizarre new dining rule makes no sense

Why?

The Mary Sue

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Cracker Barrel introduces strict new dining rule

The Southern chain has been in turmoil since last year’s failed rebrand

The Independent UK

Is design becoming too safe?

Nostalgia is replacing reinvention.

Creative Bloq

Cracker Barrel axes New Year’s tradition leaving customers fuming

Backlash from the company’s disastrous 2025 rebrand attempt continues to reverberate

The Independent UK

The most controversial rebrands and logo redesigns of 2025

From Cracker Barrel to Range Rover, these were the rebrands that most got people talking.

Creative Bloq

The biggest logo moments of the year weren't always in the headlines

The design press and mass media went in different directions.

Creative Bloq

This was branding's most dangerous year yet

2025 was the year when every logo became a potential fight.

Creative Bloq

Welcome to the brand tweak era

A tweak is almost always better than a total facelift.

Creative Bloq

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The Independent UK

Cracker Barrel lowers revenue forecast as traffic falls after logo blowup

Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and lowered its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and restaurants

The Independent UK

After Cracker Barrel logo debacle, now customers are hating on the new menu

Cracker Barrel is still reeling from huge backlash to its disastrous rebrand effort earlier this year, which left the company’s CEO feeling as though she had been ‘fired by America’

Benzinga

How To Earn $500 A Month From Cracker Barrel Stock Ahead Of Q1 Earnings

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) will release earnings results for the first quarter after the closing bell on Tuesday, Dec. 9.

Benzinga

Cracker Barrel Q1 Preview: Did The Logo Backlash Hurt Sales? Investors Are About To Find Out

Restaurant chain Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) aims to show it has moved on from the backlash over a logo change when it reports first-quarter financial results Tuesday after market close.

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Creative Bloq

The new CNBC logo is already controversial

Another victim of minimalist design?

Benzinga

Congressman Buys Shares Of Small Cap Lift Truck Company You've Probably Never Heard Of

A congressman disclosed several notable stock transactions recently, including buying up shares of restaurant company Cracker Barrel after its logo change backlash. The congressman also bought shares of a small cap lift truck company that could draw more attention.

Benzinga

Congressman Bought And Sold Cracker Barrel Stock In Same Month: Here's How Much He Made

A member of Congress may have decided to put the Cracker Barrel Old Country Store (NASDAQ:CBRL) logo controversy behind them and buy the dip on the restaurant stock. After holding shares for less than a month, the stock was sold for a small profit.

Creative Bloq

Triumph or disaster? The Jaguar rebrand one year on

An expert examines the impact.

The Independent UK

Cracker Barrel CEO says she felt ‘fired by America’ after disastrous rebrand

Julie Felss Masino claimed that ‘nothing could be further from the truth’ than the idea that she was wanted to rebrand Cracker Barrel for no reason

Benzinga

Cracker Barrel CEO Kept Her Job But Feels 'Like I've Been Fired By America'

Julie Masino, CEO of Cracker Barrel Old Country Store (NASDAQ:CBRL), recently weighed in on how she kept her job despite social media outrage—instigated by President Donald Trump—over the company’s logo change.

International Business Times

Cracker Barrel Shareholders Oust DEI Executive Over Controversial Logo

Cracker Barrel shareholders oust DEI executive Gilbert Dávila after a backlash over the chain's controversial logo redesign.

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