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International Business Times UK
International Business Times UK
Andrea Gabrielle Prado

'Go Woke, Go Broke' Curse Strikes Again? Cracker Barrel CEO Exits Amid Failed Rebrand and Trump Criticism

Cracker Barrel's CEO Julie Felss Masino is stepping down from the role, only three years after taking the helm. (Credit: Cracker Barrel)

Cracker Barrel's chief executive Julie Felss Masino is stepping down less than three years after taking the helm, after a rebrand that scrapped the chain's rustic logo, drew a sharp public rebuke from President Donald Trump and was blamed by critics for a slump in the share price.

The Tennessee‑based restaurant group said Masino will leave the job on or around 10 August and remain in an advisory role until October, as veteran restaurateur David Deno steps in as her replacement.

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