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The Latest Breaking News from Cracker Barrel

Cracker Barrel sales slid immediately after political backlash on logo change

Cracker Barrel executives reportedly spoke to the White House and told Trump officials the president’s commentary convinced them to reverse course on its logo design

The Independent UK

Black server at Cracker Barrel was called ‘burnt biscuit’ by coworkers as bosses did nothing to stop racism: suit

Exclusive: Roberta Mendez claims in court papers that her shift leader brazenly told her, ‘I don’t like Black people.’

The Independent UK

Cracker Barrel makes new addition amid fallout from logo change

IN FULL

The Independent UK

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Cracker Barrel is launching new menu items as it continues to reel from logo backlash

The southern food chain launched its ‘New For Fall Menu’ as the company embarks on a rebrand

The Independent UK

'I Don't Buy Single Stocks,' Says Dave Ramsey. One Stupid Decision And You Could End Up With A Bud Light, Tesla, Or Cracker Barrel Moment

Steve from Greensboro, North Carolina, called into “The Ramsey Show” with an impressive financial profile: no debt, retired at 78, and sitting on a $5.4 million net worth. But personal finance personality Dave Ramsey wasn't impressed by everything he heard.

Benzinga

‘I’ll be going to the Waffle House from now on’: Cracker Barrel customer orders hash brown casserole. Then she cuts into it

Cracker Barrel has been a staple for road trippers and comfort food fans for decades, but lately the chain has been making headlines for reasons beyond its biscuits and gravy.

The Mary Sue

Trump news at a glance: Backlash in Chicago as mayor defies president’s immigration crackdown

Brandon Johnson has signed an executive order to counter plans to send federal agents into the city. Key US politics stories from Saturday 30 August at a glance

The Guardian - US

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What the Cracker Barrel backlash shows about Maga’s influence on US culture

What likely started as a routine refresh spiraled into a political storm that went all the way to the US president

The Guardian - US

Kevin O'Leary Says Cracker Barrel's Viral Rebrand Proves 'Bad News' Can Create 'More Buzz' Than A Billion-Dollar Ad Spend

“Shark Tank” investor Kevin O’Leary believes Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) struck marketing gold despite widespread backlash over its failed rebranding attempt.

Benzinga

Taco Bell to slow its roll out of AI-powered drive thrus after glitches and trolls: ‘18,000 cups of water please’

The fast food chain announced last year that it would be expanding the use of voice AI technology, which helps take and process orders, but has already encountered difficulties

The Independent UK

Cracker Barrel Rebrand Was 'Pitiful,' Co-Founder Says: 'Leave The Barrel -The Logo Alone'

Restaurant company Cracker Barrel Old Country Store (NASDAQ:CBRL) found out how powerful social media backlash and calls for boycotts can be when changing something like a decades old logo. A co-founder of the restaurant is speaking out after the controversy.

Benzinga

$Cracker Barrel co-founder weighs in on logo fracas$

Cracker Barrel co-founder weighs in on logo fracas

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The Independent UK

Cracker Barrel co-founder, 93, slams rebranding disaster: ‘Throwing money out the window’

Tommy Lowe, who founded Cracker Barrel with his late friend Dan Evins, says the chain’s modern logo remodel is ‘pitiful’

The Independent UK

How To Trade The Internet's Biggest Controversy

Let’s talk about the biggest controversy taking the Internet by storm. I'm referring to Cracker Barrel.

Benzinga

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International Business Times UK

'She's From Taco Bell — What Does She Know About Country Food?': Cracker Barrel Founder Blasts CEO For 'Modern' Changes

Cracker Barrel co-founder Tommy Lowe blasted CEO Julie Felss Masino's $700M modernisation, slamming logo changes and saying her Taco Bell background shows she doesn't understand the chain's country identity.

The Mary Sue

‘This was never a policy.’: Miami woman dines at Cracker Barrel. Then she tries to get the complimentary bread

It can be disconcerting when a beloved business changes something fundamental. Imagine McDonald’s without the golden arches, for example. It just wouldn’t be the same.

The Guardian - US

The Cracker Barrel mess exposes the cynicism of the rightwing culture war

The restaurant means little to activists – it’s simply a tool to bludgeon perceived enemies and flex conservative power

The Independent UK

Cracker Barrel removes DEI and Pride pages from its website amid MAGA logo backlash

Website update follows wide-ranging right-wing backlash over new logo design

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International Business Times UK

Cracker Barrel 'Stops Going Woke So They Don't Go Broke': Old Logo Restored, Pride Page Vanishes

Cracker Barrel has scrapped its new logo and restored the 'Old Timer' while quietly removing its Pride page, a reversal that followed customer backlash, a White House nudge, and a swift stock bounce.

The Independent UK

‘You’ve got to go easy on Trump’: Fox host scolds Jesse Watters for saying Trump didn’t do much to change Cracker Barrel logo

Watters said he was ‘giving Fox credit’ for Cracker Barrel’s change of heart after ‘we covered this story for a week’

The Guardian - US

‘A proxy for America’s culture war’: why Cracker Barrel’s new logo sparked ire on the right

The restaurant chain reverted back to its old logo after Trump joined the backlash against its rebrand. Experts say it was an easy target

The Mary Sue

‘Why are they punishing the servers?’: Cracker Barrel server shares what her tips look like after new menu, logo drop

Beloved breakfast chain Cracker Barrel recently dropped a new logo without warning, which befuddled its loyal customer base. One server says the impact on her bottom line was severe.

The Independent UK

‘He would not have liked the plain Jane logo’: Family of Cracker Barrel’s original designer breaks silence on logo backlash

Cracker Barrel has vowed to keep its original logo after conservatives railed against its new branding

Benzinga

Kevin O'Leary Says Cracker Barrel Got 'Bud Lighted': Extremely Lucky As 'The Free Press Was Outstanding'

Investor Kevin O’Leary believes the recent controversy surrounding Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) can shift the company’s fortunes for the better.

The Independent UK

What to know about Cracker Barrel's logo misfire and what could happen next

Cracker Barrel hired a new CEO in 2023 to innovate and appeal to more customers

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