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International Business Times

Cracker Barrel Cuts Ties With Consulting Firm After Logo Backlash

Cracker Barrel Donald Trump

A Cracker Barrel Old Country Store sign is visible atop one of its restaurant stores April 12, 2002 in Naperville, IL.

Cracker Barrel has officially ended its partnership with consulting firm Prophet after a wave of customer backlash over a recent rebranding effort that many fans say erased the heart of the brand.

The company made the move after widespread criticism followed a new logo and restaurant redesign.

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