A TikTok video by Elyse, who posts as @elyse9438, has drawn hundreds of thousands of views after she compared two Abercrombie & Fitch sweaters priced at the same amount. In the clip, she displayed the product listings side by side while speaking to the camera against a green-screen background. Large white text at the top of the frame read, “The Abercrombie Pink Tax is INSANE.”
Elyse opened by saying, “I don’t know why more people aren’t talking about this Abercrombie Pink Tax situation, but this is blasphemy.” She described the item on the left as a men’s 100% merino wool crew sweater listed at $85. She said, “Okay, $85 for 100% merino wool, cool.” She then pointed to the listing on the right, which she identified as a women’s wool-blend crew neck sweater also priced at $85.
