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The Guardian - US

World

Anna Betts

Cracker Barrel suspends remodeling plans after backlash over logo change

people sitting down — Customers enjoy food at a Cracker Barrel restaurant on 27 August 2025 in Florida City, Florida. Photograph: Joe Raedle/Getty Images

Cracker Barrel announced on Tuesday that it’s suspending plans to remodel its restaurants just weeks after reversing a logo change that ignited a political firestorm.

The 56-year-old restaurant chain, known for southern-style cooking and country-store aesthetic, faced intense backlash last month after unveiling a rebranding effort aimed at modernizing its image. The company rolled out a new minimalist logo and plans for more contemporary interiors, and it updated menu items.

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