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The Latest Breaking News from Cracker Barrel

Rebrand Of US Culture 'Fixture' Cracker Barrel Sparks Backlash

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy "Old Country Store" setting complete with rocking chairs and occasional country music performances.

International Business Times

Cracker Barrel's New Logo Isn't 'Woke' and It's Not the Reason the Company Is Struggling

The company's value was plummeting long before it nixed the "Old Timer" from its logo.

Reason

Cracker Barrel's first rebrand in nearly 50 years backfired. The company's stock lost nearly $100 million after introducing a more minimalist look

The restaurant chain has gotten heat, accused of going too woke.

Fortune

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‘Not everything is woke’ says right-wing columnist on Cracker Barrel controversy

IN FULL

The Independent UK

Cracker Barrel CEO slammed by Steak ‘n Shake over controversial rebrand

New logo has ignited political debate and intense backlash from other brands

The Independent UK

Right-wing pundit urges MAGA to stop calling everything ‘woke’ amid Cracker Barrel backlash

‘I think we’re abusing the term a little bit too much, where it’s losing its meaning,’ National Review staff writer Caroline Downey said Thursday night.

The Independent UK

The Cracker Barrel logo controversy shows MAGA doesn't get branding

Suddenly minimalist design is 'woke'?

Creative Bloq

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Cracker Barrel Tumbles 12.5% In 5 Days As Heavy Shorting Spikes Volatility: Analysts Says Long-To-Short Ratio Halved Before Sell-Off

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) has seen its stock plummet 12.5% over the last five days, including a sharp 7.15% drop on Thursday, as the company grapples with fierce public backlash over its recent rebranding.

Benzinga

Cracker Barrel, Zoom, Workday, Nio And XPeng: Why These 5 Stocks Are On Investors' Radars Today

U.S. stocks closed lower on Thursday, with the Dow Jones Industrial Average slipping 0.3% to 44,785.50, the SP 500 losing 0.4% to 6,370.17, and the Nasdaq easing 0.3% to 21,700.31.These are the top stocks that gained the attention of retail traders and investors throughout the day: Cracker Barrel Old Country…

Benzinga

How a restaurant changing its logo made MAGA fans so mad

IN FULL

The Independent UK

Cracker Barrel loses $94 million in a day after disastrous rebrand sparks MAGA outrage

The new logo for the restaurant chain has been blasted by Trump’s MAGA base claiming the design is ‘woke’ and ‘boring’

The Independent UK

S&P 500 Extends Losing Streak Ahead of Powell Speech: Stock Market Today

Stocks continued to struggle ahead of Fed Chair Powell's Friday morning speech at Jackson Hole.

Kiplinger

Netizens Demand Cracker Barrel CEO Quit After 'Soulless' New Logo Unveiled — Stocks Nosedive 12%

Cracker Barrel's new logo has triggered public uproar and a sharp stock drop, with critics branding it 'soulless' and calling for CEO Julie Felss Masino to step down.

International Business Times UK

Cracker Barrel Changes Menu, Upsets Loyal Fans & President's Son: Can Stock Survive Potential Boycotts?

Cracker Barrel Old Country Store (NASDAQ:CBRL) is facing backlash after unveiling its first logo redesign in more than 40 years and a new menu update, sending shares lower Thursday as some longtime fans threaten a boycott.

Benzinga

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The Independent UK

Cracker Barrel outrages conservatives with new logo: ‘This is your Bud Light moment’

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove folksy southern character from its signage

International Business Times UK

Cracker Barrel Stock - Should You Buy Or Sell? Major Changes Hold The Key

Cracker Barrel Q2 2025 earnings beat estimates, but tariffs and flat revenue forecasts raise concerns. Investors weigh risks vs. turnaround potential

International Business Times UK

Cracker Barrel Makeover: Before-and-After Photos and Why Customers Want the Old Look Back

Cracker Barrel's controversial remodel is rolling out across select US stores, swapping cluttered country décor for a cleaner, modern look—delighting some diners while loyalists lament the loss of cosy, old-time charm.

The Mary Sue

‘That just made me realize how easy it is…to read people’s cards numbers’: Cracker Barrel worker wears Ray-Ban Meta glasses while serving. Then the customer notices

One Cracker Barrel worker is trying to branch out into social media content creation, but there’s just one problem: he’s recording customers without their knowledge.

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The Independent UK

Eggs-cellent news! Waffle House drops egg surcharges after prices fall

Visitors to the iconic diner chain were hit with a 50-cent per egg charge back in February

BANG Premier

Miley Cyrus' parents thought she would end up working at Hooters: 'I had a very sexual instinct...'

Miley Cyrus' parents thought she would end up working at Hooters because she had such a "sexual instinct" as a child.

Grocery Coupon Guide

11 Dining Spots Where the Decor Is Better Than the Food

When you walk into a restaurant, your eyes feast before your mouth does. Some establishments understand this principle so well that they’ve mastered the art of creating stunning atmospheres that overshadow their culinary offerings. These Instagram-worthy restaurants draw crowds with their visual appeal, but diners often leave feeling that the…

Grocery Coupon Guide

The 7 Best Restaurant Chains in the United States

When it comes to food, we all love the local hole-in-the-wall spots, but there’s something undeniably comforting about a reliable restaurant chain. Whether you’re in the mood for comfort food, casual dining, or a quick bite on the road, a great chain offers consistency, quality, and just the right amount…

Grocery Coupon Guide

5 Restaurant Chains That Came Back From Controversy

In the fast-paced world of dining, a single misstep can tarnish a brand’s reputation. Yet, some restaurant chains have faced significant controversies and managed not only to survive but to thrive. These stories of resilience highlight the power of effective crisis management and the importance of adaptability. Here are five…

MarketBeat

5 Hot Small-Cap Insiders Bought at the Peak of Tariff Fears

Insiders are buying these small-cap stocks, but not the ones you think. Major shareholders, including activist investors, are increasing their stakes.

Salon

Parents protest against Cracker Barrel

Cracker Barrel said it fired the general manager and two servers at its Waldorf restaurant location

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People

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