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The Latest Breaking News from Cracker Barrel

Designer took a crack at their own Cracker Barrel logo – and everyone loves it

Better than the official redesign?

Creative Bloq

Cracker Barrel should never have apologised for its controversial new logo

If the brand doesn't have faith in its rebrand, how can we?

Creative Bloq

Why we should be worried about Donald Trump's National Design Studio

7 ways Trump might try to Make America Design Again.

Creative Bloq

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Cracker Barrel Logo Backlash Shifts To Boardroom Drama, CEO Exit Bets: Company Admits 'Could've Done A Better Job'

Restaurant company Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) saw its shares fall last week on the heels of a company logo rebrand, as upset consumers worried about the appearance of the logo and the interior of restaurants.

Benzinga

Cracker Barrel says it "could've done a better job" with release of new logo that angered some fans

Cracker Barrel is sticking with its new logo

The Independent UK

Cracker Barrel finally addresses new logo controversy

IN FULL

The Independent UK

Cracker Barrel admits it ‘could’ve done a better job’ amid right-wing rebrand controversy

Cracker Barrel said its ‘Uncle Herschel’ character will still be a part of its branding, even if he isn’t on the sign

The Independent UK

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The Cracker Barrel rebrand is breaking people

How is this woke?

The Mary Sue

Cracker Barrel's logo fiasco shows how hard it is to freshen things up without annoying loyal customers

Also: All the news and watercooler chat from Fortune.

Fortune

Rebrand Of US Culture 'Fixture' Cracker Barrel Sparks Backlash

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy "Old Country Store" setting complete with rocking chairs and occasional country music performances.

International Business Times

Cracker Barrel's New Logo Isn't 'Woke' and It's Not the Reason the Company Is Struggling

The company's value was plummeting long before it nixed the "Old Timer" from its logo.

Reason

Cracker Barrel's first rebrand in nearly 50 years backfired. The company's stock lost nearly $100 million after introducing a more minimalist look

The restaurant chain has gotten heat, accused of going too woke.

Fortune

‘Not everything is woke’ says right-wing columnist on Cracker Barrel controversy

IN FULL

The Independent UK

Cracker Barrel CEO slammed by Steak ‘n Shake over controversial rebrand

New logo has ignited political debate and intense backlash from other brands

The Independent UK

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The Independent UK

Right-wing pundit urges MAGA to stop calling everything ‘woke’ amid Cracker Barrel backlash

‘I think we’re abusing the term a little bit too much, where it’s losing its meaning,’ National Review staff writer Caroline Downey said Thursday night.

Creative Bloq

The Cracker Barrel logo controversy shows MAGA doesn't get branding

Suddenly minimalist design is 'woke'?

Benzinga

Cracker Barrel Tumbles 12.5% In 5 Days As Heavy Shorting Spikes Volatility: Analysts Says Long-To-Short Ratio Halved Before Sell-Off

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) has seen its stock plummet 12.5% over the last five days, including a sharp 7.15% drop on Thursday, as the company grapples with fierce public backlash over its recent rebranding.

Benzinga

Cracker Barrel, Zoom, Workday, Nio And XPeng: Why These 5 Stocks Are On Investors' Radars Today

U.S. stocks closed lower on Thursday, with the Dow Jones Industrial Average slipping 0.3% to 44,785.50, the SP 500 losing 0.4% to 6,370.17, and the Nasdaq easing 0.3% to 21,700.31.These are the top stocks that gained the attention of retail traders and investors throughout the day: Cracker Barrel Old Country…

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news in one place.

100's of premium titles.
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The Independent UK

How a restaurant changing its logo made MAGA fans so mad

IN FULL

The Independent UK

Cracker Barrel loses $94 million in a day after disastrous rebrand sparks MAGA outrage

The new logo for the restaurant chain has been blasted by Trump’s MAGA base claiming the design is ‘woke’ and ‘boring’

Kiplinger

S&P 500 Extends Losing Streak Ahead of Powell Speech: Stock Market Today

Stocks continued to struggle ahead of Fed Chair Powell's Friday morning speech at Jackson Hole.

International Business Times UK

Netizens Demand Cracker Barrel CEO Quit After 'Soulless' New Logo Unveiled — Stocks Nosedive 12%

Cracker Barrel's new logo has triggered public uproar and a sharp stock drop, with critics branding it 'soulless' and calling for CEO Julie Felss Masino to step down.

Benzinga

Cracker Barrel Changes Menu, Upsets Loyal Fans & President's Son: Can Stock Survive Potential Boycotts?

Cracker Barrel Old Country Store (NASDAQ:CBRL) is facing backlash after unveiling its first logo redesign in more than 40 years and a new menu update, sending shares lower Thursday as some longtime fans threaten a boycott.

The Independent UK

Cracker Barrel outrages conservatives with new logo: ‘This is your Bud Light moment’

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove folksy southern character from its signage

International Business Times UK

Cracker Barrel Stock - Should You Buy Or Sell? Major Changes Hold The Key

Cracker Barrel Q2 2025 earnings beat estimates, but tariffs and flat revenue forecasts raise concerns. Investors weigh risks vs. turnaround potential

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