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Creative Bloq
Creative Bloq
Technology
Joe Foley

Why we should be worried about Donald Trump's National Design Studio

A collage showing the official White House logo, the National Design Studio logo, an image of a gold Donald Trump statue, gold Donald Trump sneakers with text that says Trump 2028 and a Tesla Cybertruck.

Design has already ended up at the centre of the US culture war. In the past month alone, we've had the Sydney Sweeney American Eagle ad controversy, while the new Cracker Barrel logo and the much-mocked MSNBC rebrand to MS NOW have been lambasted as examples of 'woke' design.

Away from social media, it turns out that design is also a concern at the highest level of government. President Donald Trump signed an executive order on Thursday to launch an initiative dubbed 'America by Design'. Spearheaded by a new National Design Studio, the project's aim is one of "improving our nation by design”. But if Trump gets to stamp his own aesthetic taste on it, we should be worried.

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