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The Latest Breaking News from Robby Starbuck

Boeing cuts a controversial team after receiving stern warning

The struggling aerospace company has made a drastic decision designed to avoid backlash from consumers.

The Street

7 questions for ServiceNow’s Bill McDermott, who runs a $195 billion company and sleeps only 5 hours a night

“At the end of the day, what is pain? Your pain might be my pleasure,” says a CEO who sees all problems as opportunities.

Fortune

Harley-Davidson suffers weak sales after controversial change

The motorcycle company reveals a bleak outlook on its future after facing major headwinds during the quarter.

The Street

From analysis to the latest developments in health,
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The Fearless Fund, Hello Alice, and Robby Starbuck

Some CEOs tell me they prefer to support DEI quietly. I wonder what’s been scrapped or put on hold.

Fortune

Toyota submits to social media pressure, reverses crucial policy

The Japanese automaker follows the likes of Ford after being targeted by a conservative crusader.

The Street

Toyota rebuffs attack as it follows Ford as new anti-DEI target

The Japanese automaker is the latest target of a fervent anti-DEI activist who took down Ford and a laundry list of household name corporations.

The Street

Anti-DEI activist Robby Starbuck is everywhere but critics say his influence is overstated

Robby Starbuck claims credit for Lowe’s, John Deere, and Tractor Supply disbanding their programs.

Fortune

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How an anti-'woke' firebrand is taking aim at the DEI programs of Fortune 500 companies like Ford, Tractor Supply and Caterpillar

Starbuck has claimed credit for policy changes at companies including Ford and Lowes.

Fortune

Europe's regulatory red tape is protecting its companies from the DEI backlash embroiling U.S. peers

European firms are pursuing DEI and ESG initiatives more discretely.

Fortune

Bud Light rival avoids boycott by cutting ‘woke’ policies

A top beer company is making a major change that some consumers may not like.

The Street

Ford execs make DEI U-turn, detour from 'woke' past

The latest development from the Blue Oval reflects on a turbulent period in the automaker's history.

The Street

Right-wing Activist Leads Charge Against US Equality Push

Ordinary Americans have "had enough" of inclusivity and diversity policies at US companies, according to Robby Starbuck, who has led a one-man campaign against the controversial initiatives.

International Business Times

Ford Sends Memo To Workers About Scaling Back DEI Programs

The automaker is among a number of companies taking a step back amid pressure from conservative groups.

International Business Times

Ford is the latest in a series of companies to scale back DEI efforts under pressure from Robby Starbuck

Ford CEO Jim Farley cites evolving political and social beliefs in a memo ending diversity quotas.

Fortune

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The Street

Lowe’s cuts back major policies amid woke blowback

The home improvement chain is hopping on a controversial trend in retail.

The Street

Harley-Davidson makes a tough decision amid ‘woke’ outrage

The motorcycle company has finally responded to criticism over its corporate DEI initiatives.

The Guardian - US

Harley-Davidson drops DEI initiatives amid pressure from ‘anti-woke’ activists

Milwaukee-based company no longer has minority-owned supplier goals and plans to exit socially motivated training

The Independent UK

Harley-Davidson ditches diversity programs after conservatives accuse company of going ‘totally woke’

Company said it remains ‘commited’ to diversity, but no longer seeks supplier diversity goals

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news in one place.

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RideApart

Harley-Davidson is Woke Now, Apparently

After weirdo political commentators went after Tractor Supply and John Deere, their next target of being too woke is...Harley -Davidson? Yeah, okay, sure.

Fortune

Conservative activist pushing to boycott Harley-Davidson for ‘going woke’

Activist Robby Starbuck released a nine-minute video on X attacking Harley for promoting “woke” initiatives and holding LGBTQ+ events at its offices.

The Street

John Deere makes a harsh move after ‘woke’ policies face scrutiny

The farm supply company responds to recent criticism from its consumers.

The Independent UK

John Deere ends support of 'social or cultural awareness' events, distances from inclusion efforts

Farm equipment maker John Deere says it will no longer sponsor “social or cultural awareness” events, making the agricultural machinery manufacturer one of the latest U.S. companies to distance itself from diversity and inclusion measures after being targeted by conservative backlash

Fortune

Tractor Supply reversed its DEI stance to appease right-wing critics

The company will cut all diversity-focused jobs and withdraw DEI goals after criticism of its LGBTQ-inclusive stance.

The Street

Tractor Supply avoids Bud Light-style boycott with major changes

The company announced that it will be pulling back on a number of priorities that recently sparked sharp criticism from conservatives.

The Independent UK

Tractor Supply is ending DEI and climate efforts after conservative backlash online

Tractor Supply says it is ending an array of corporate diversity and climate efforts

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