Over the last few days, a host of controversial social media posts have lambasted Harley-Davidson, while simultaneously hyping its main rival, Indian Motorcycle. This ended with a post from Indian's corporate social media account that mimics political attack ads against Harley, citing a host of reasons why consumers should flee the brand.
Those issues included the brand's shelved DEI program, its offshore manufacturing, and Harley's failure to market toward its "real" customers. The same talking points of those influencers that had broken through the noise of the internet just a few days prior.
