Polaris Is Shuttering Its Vietnam Plant After Indian's Sale The Vietnamese-based production plant operated by Polaris for its former motorcycle brand Indian, is closing this year. RideApart · Sep 22
Canada Is Set To Hit Harley And Indian With 50% Tariff Markups Canada has announced that it will impose a 50% tariff on American-made, large-displacement, gasoline-powered motorcycles, i.e., Harley-Davidson and Indian Motorcycle, after a back and forth fight between it and the Trump Administration. RideApart · Sep 2
Indian Motorcycle's New Owners Didn’t Inherit Success. They Got A Sales Problem Indian Motorcycle was already losing momentum before its buyout, and the latest registration sales figures make the turnaround look even harder, with a massive decline in the last year. RideApart · Aug 28
Indian Motorcycle Has No Idea What It's Doing, And Its New Bike Proves It Indian Motorcycle is at a crossroads with new owners and a direction that includes doubling down on the past, and branded merch. But the past doesn't sell motorcycles anymore. At least, not cruisers. RideApart · Aug 11
Indian Motorcycles Will Kill A Host of Its Confusing Scout Lineup From seventeen to six, Indian’s new management looks to clean up messy Scout model line. RideApart · Jul 31
Indian Said Harley Launched a 'Conquest' Incentive After the Company's Sale. Harley Says It's Always Been There When Indian Motorcycles responded to the backlash toward its attack ad campaign against Harley-Davidson, it stated the company started a 'conquest' program against Indian. That, however, proved untrue, and has always been a sales practice. RideApart · Jun 22
Harley's Stock Has Only Risen Since Indian Motorcycle's Attack Ad Campaign Indian Motorcycle recently launched a political-style attack ad campaign against Harley-Davidson, lambasting the company for DEI initiatives, EV motorcycles, and CEO choices. Harley's stock has only risen since. RideApart · Jun 12
Indian Motorcycle Issues Statement on Harley Controversy. Doubles Down on Criticism Indian Motorcycle recently launched an attack ad campaign against rival Harley-Davidson, which caused an uproar among the motorcycling community. Indian has now released a statement and furthered its critique of the Motor Co. RideApart · Jun 10
Indian Motorcycle Launches Attack Ad On Harley-Davidson. All But Confirms Right-Wing PR Campaign Reporting Indian Motorcycles launched a political-style attack ad campaign on Harley-Davidson, and comes on the heels of reporting its marketing is being directed by a former Trump campaign adviser. RideApart · Jun 8
Indian Motorcycle's New PR Firm Might Be Behind Right-Wing Influencer Campaign. Former Trump Campaign Operative Connected Noise Media, which partnered with Indian Motorcycles, was working with former Trump campaign manager Brad Parscale and could be the brains behind the current right-wing influencer campaign. He's also a registered Israeli agent. RideApart · Jun 7
Influencers Are Calling Harley Woke Again. Then They're Hyping Indian Motorcycles A number of right-wing and far-right influencers have simultaneously started posting how Harley-Davidson has gone 'gay and woke.' They then start promoting Indian Motorcycles, which has led many to believe it's a paid campaign. RideApart · Jun 4
Indian Motorcycles Launches "ARO," The Brand's First In-House Performance Product Line This all-new performance division for Indian Motorcycle, called ARO, provides performance parts, accessories, and “future technologies.” RideApart · Jun 2
Polaris Set To Close a Former Joint Indian Motorcycle Plant, With 200 People Laid Off Polaris' Osceola plant, which once produced power plants for newly sold Indian Motorcycles, as well as engines and other parts for the brand's off-road segment, is set to be shuttered by the end of 2026. RideApart · Mar 23
Indian Motorcycle HQ Is Moving up the Road to Golden Valley, MN, After Private Equity Buyout After Polaris sold Indian Motorcycles to private equity firm Carolwood LP, the motorcycle brand had to move its headquarters. But it only went up the road. RideApart · Mar 2
RideApart · Feb 27 Indian Celebrates Its 125th Birthday With A Badass New… Paint Job? Indian Motorcycle celebrates its 125th anniversary with limited edition Chief, Scout, Challenger, and Roadmaster models.
RideApart · Jan 23 Indian Motorcycle Changed Owners, And Now More Than 200 Jobs Are Gone The Indian Motorcycle sale to private equity is already reshaping the company, as the Osceola plant closure, and subsequent layoffs, show how fast the consequences can hit.
RideApart · Jan 6 There's a Special Edition Indian Bobber Coming Soon Patent filings suggest a special-edition Indian Motorcycle Scout Bobber is coming. But what makes it special?
RideApart · Nov 19, 2025 Indian Motorcycle's Executives Want to Focus on Cruisers and Baggers. But Is That Enough? At EICMA, Indian Motorcycle's Ben Lindaman said they want to focus on the brand's core cruiser and bagger lineup. But in today's market, is that enough?
RideApart · Nov 11, 2025 Indian Motorcycle's New Owner Offered a Vague Plan Forward, Big Emphasis on Merch Carolwood Capital's Spencer Towill, who led the acquisition of Indian Motorcycle from Polaris, offered some thoughts on the brand's future. And it's seemingly led by an increased emphasis on merch.
RideApart · Oct 21, 2025 Polaris Debuts Updated RZR and Ranger UTVs, Refocusing After Indian's Sale Polaris has just unveiled the 2026 RZR and Ranger models just after announcing the sale of Indian Motorcycle. Could this mark a refocus on its off-road roots?
RideApart · Oct 18, 2025 Here's the Letter Indian Motorcycle's New Owners Sent To Its Employees There are still a lot of questions surrounding the private equity acquisition of Indian Motorcycle, and a letter sent out to the brand's employees looks to answer some of them.
International Business Times UK · Oct 14, 2025 Polaris Sells Indian Motorcycle After 14 Years in £392m Deal – What It Means for the Global Bike Industry Polaris exits the bike market as its Indian Motorcycle brand goes independent in a newly revealed sales deal with a private equity firm.
RideApart · Oct 13, 2025 Indian Motorcycles Has Been Sold, Polaris No Longer Owner In Shocking Announcement In a shocking announcement, Polaris has said that it intends not only to separate Indian Motorcycle into its own business, but to then sell it to a private equity group called Carolwood LP.
Benzinga · Oct 13, 2025 Polaris Stock Is Rallying After Hours: What's Fueling The Move? Polaris Inc (NYSE:PII) shares are trading higher in Monday’s after-hours session after the company announced plans to divest its stake in Indian Motorcycle.
RideApart · Jul 3, 2025 More Than Merch, Indian’s Newest Drop Tells a Story and Supports a Cause Indian Motorcycle and Navajo artist Jeremy Arviso have collaborated on a unique capsule collection inspired by Native American art.