Indian Motorcycle's sales in the Americas aren't likely what its new private equity owners would've hoped for when it purchased the brand from Polaris a year ago. Likewise, the current tariff war between the United States and, well, the entirety of the rest of the planet also isn't helping turn the sales tide. The economy is also not great for a brand that primarily sells heavy, expensive motorcycles usually marketed to Boomers.
All, however, isn't doom and gloom. And the bright spot is our allies across the pond, where Indian's sales have been shooting upward in a number of countries, including Romania, the United Kingdom, Germany, and Poland. Luckily for Poland, they're doing better than Germany, so historical precedent goes out the window for the better—It's a joke, people!
