Indian Motorcycle just launched a political-style attack ad campaign against its main rival, Harley-Davidson, and it is a move that boggles the mind. The campaign comes on the heels of right-wing influencers around the internet posting about how Harley had "gone woke and gay," in recent days, while simultaneously promoting Indian.
Many, including RideApart, saw the move that was sweeping that corner of the internet and believed that the whole thing felt as if it was absolutely something someone had put together, a ploy that pulled from other political playbooks utilized in recent years.
