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The Latest Breaking News from Artie Starrs

Harley's Already Massive Customization Catalog Is About To Get Bigger

Harley-Davidson's motorcycles are among some of the most customized vehicles around, as customers love to personalize them. But Harley's new CEO, Artie Starrs, says he wants even more than company's already large 800-page accessories book.

The S&P Declared Harley-Davidson's Stock Junk. Shows Investors Are Only Interested In Making Themselves Rich

The S&P Declared Harley-Davidson's Stock Junk. Shows Investors Are Only Interested In Making Themselves Rich

Harley-Davidson's stock was just declared 'junk' by the S&P, as the investor class is concerned about the brand's push toward entry-level and lower-margin motorcycles. Shows how reactionary and short-sighted they are.

Harley's Stock Has Only Risen Since Indian Motorcycle's Attack Ad Campaign

Harley's Stock Has Only Risen Since Indian Motorcycle's Attack Ad Campaign

Indian Motorcycle recently launched a political-style attack ad campaign against Harley-Davidson, lambasting the company for DEI initiatives, EV motorcycles, and CEO choices. Harley's stock has only risen since.

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Indian Motorcycle Launches Attack Ad On Harley-Davidson. All But Confirms Right-Wing PR Campaign Reporting

Indian Motorcycles launched a political-style attack ad campaign on Harley-Davidson, and comes on the heels of reporting its marketing is being directed by a former Trump campaign adviser.

Harley-Davidson's Sportster Is Returning, And Its Entry Motorcycle Will Be Under $10k

The Harley-Davidson Sportster was a fan favorite, but the company killed it after taking a loss on every single motorcycle. But now, with a new CEO, he's bringing it back, along with an entry-level motorcycle that's priced under $10,000.

Harley-Davidson Confirmed 'Headcount Reductions' Are Coming to Course Correct Company

After its investor meeting where it presented its yearly financials, a Harley-Davidson spokesperson said that part of how the brand would right the ship would be through layoffs.

Harley-Davidson's 'Taking Deliberate Actions to Stabilize Business' Following Massive Sales Decline

The Motor Co.'s 2025 was, let's just say, not great, and in its Q4 earnings report, newly minted CEO Artie Starrs had to deliver the news that it saw a 26% decline in revenue compared to the year prior.

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"They Can't Live In the Past": Ford's CEO Has Some Thoughts on Harley-Davidson Survival

Jim Farley, Ford's CEO and one of the board members for Harley-Davidson, recently spoke about the Motor Co.'s future and where it needs to go.

Harley-Davidson Is Shaking Up Its Leadership, and Maybe That's a Good Thing

After hiring a new CEO, and a boardroom fight among investors and leadership, Harley-Davidson is changing some key executive roles. And maybe that's a good thing.

Harley-Davidson Holds Back Guidance Again On Tariff Concerns; Stock Sinks

Harley-Davidson Holds Back Guidance Again On Tariff Concerns; Stock Sinks

Harley-Davidson, Inc. (NYSE:HOG) stock fell Tuesday after reporting third-quarter fiscal 2025 earnings.

Harley-Davidson's Dealers Are Supposedly "Optimistic" About New Pizza-Guy CEO

Harley-Davidson's Dealers Are Supposedly "Optimistic" About New Pizza-Guy CEO

After years of dealers claiming outgoing CEO Jochen Zeitz was out of touch, dealerships are supposedly more optimistic about Harley-Davidson's incoming CEO Artie Starr.

Harley-Davidson Names Artie Starrs CEO As Sales Decline

Harley-Davidson Names Artie Starrs CEO As Sales Decline

Harley-Davidson Inc. (NYSE:HOG) has appointed a new CEO amid declining sales in Q2 2025.

TopGolf boss optimistic as he visits Rutherglen site

TopGolf boss optimistic as he visits Rutherglen site

The state-of-the-art complex is expected to open before the end of the year.

Topgolf CEO Artie Starrs guides ‘a rocket ship’ to its sweet spot and future

THE COLONY, Texas — Ardis Crocker let out a shriek of excitement after whacking a golf ball down the net-enclosed range at Topgolf in The Colony.

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