There were a lot of words printed about Harley-Davidson in recent years. A lot of words detailing the iconic American motorcycle brand's downfall over the last three decades. And a lot of words talking about the last few CEOs, including the brand's latest, Artie Starrs, who didn't come from the motorcycling world, but rather the golf and pizza worlds. Some of those words from your's truly, as well as RideApart's other authors, with many of them asking: Is this the right decision for the Motor Co.?
Good thing I'm a writer and not on the board of directors, as Starrs has seemingly reinvigorated the flailing brand.
