Only a day after Harley-Davidson's new CEO Artie Starrs relayed that he has a clear view of what needs to be done to rescue the legendary brand, there's a report that what the future holds are layoffs at the Motor Co. Not great, folks.
Yes, the report comes from the Milwaukee Business Journal, which followed up with Harley-Davidson after the recent investor call and presentation of its Q4 financial statements. And was for clarification on a handful of Starr's comments, but more specifically about his comments on cost reductions.
"We are conducting a rigorous, end-to-end review of our cost base and operating expenses, supported by third-party specialists. Our current corporate overhead, manufacturing capacity and overall operating expenses are built for materially higher volumes than today's demand, and we will be addressing this mismatch head-on," Starrs stated on the call. Reducing operating expenses, however, can mean a lot of things, as there's plenty of space to find cost savings. But one that's routinely employed is through layoffs, which is what the Milwaukee Business Journal wanted to know.
