THE COLONY, Texas — Ardis Crocker let out a shriek of excitement after whacking a golf ball down the net-enclosed range at Topgolf in The Colony.
She was there for work, sort of. And that’s exactly where Dallas-based Topgolf sees its sweet spot, and its future.
“What we’re trying to do here is democratize the thrill of hitting a golf ball,” Topgolf CEO Artie Starrs told The Dallas Morning News.
