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RideApart
RideApart
Enrico Punsalang

Indian Motorcycle's New Owners Didn’t Inherit Success. They Got A Sales Problem

Indian Motorcycle hasn't exactly been having the time of its life lately. New ownership, arguments with Harley-Davidson, questions about product strategy, a fixation on merch, and some expensive limited-edition motorcycles have given us plenty to talk about. Now there's another item for the pile, and this one's harder to laugh off: the latest registration numbers look pretty ugly.

According to MotorCyclesData, Indian recorded 9,709 global registrations through July 2026, down 41.8% year over year. And the US market is the real jump scare, with MCD reporting a staggering 66.1% decline. That's Indian's home market and the natural habitat for the heavyweight cruisers and baggers around which its business is built.

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