Honestly, I don't even know how to begin this story, so let's just get to the crux of it. A handful of right-wing and far-right influencers are calling Harley-Davidson "gay and woke." This isn't the first time this has occurred, as a D-list influencer had branded the company "woke" not that long ago, and RideApart was forced to show how the reason for Harley-Davidson's recent troubles were not its DEI initiatives or anything resembling how it "went woke."
Harley made its own bed by catering to a single crowd for over 30 years and never changing anything. I'd like to point you to the definition of insanity on that one, and the string of executives, board members, and CEOs the company has had over the years who've just shrugged and said, "Don't know why this isn't working?!"
