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RideApart
RideApart
Sport
Justin W Coffey

Indian Motorcycles Launches "ARO," The Brand's First In-House Performance Product Line

Cruiser folks love to farkle, as it’s not often you see a bone-stock bagger, one not adorned with a slip-on exhaust, new handlebars, chrome accoutrements, or an upgraded stereo system. And the new owners of Indian Motorcycle know this and are looking to capitalize on the upgrade craze with an in-house line of performance products and accessories under the name American Racing Operations, or ARO, which Mike Kennedy, CEO of Indian Motorcycle, calls a “race-inspired, factory-backed performance halo brand.”

The new product line launched last week with, you guessed it, a dual slip-on exhaust system for select bagger and touring models. But according to Kennedy, the new ARO GP Slip-On Exhaust is “the first in what we expect to be a long line of performance products we will develop.”

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