This past year, conservative gadfly and anti-woke warrior Robby Starbuck made headlines by exploiting waves of manufactured hostility to corporate diversity, equity, and inclusion (DEI) programs and advocacy on issues like LGBTQ rights, climate change, inclusive hiring practices, and other social policies.
His targets tend to be major brands popular with politically conservative customers. Despite popular support for many of these corporate policies, Starbuck’s vigilantism has rattled C-suites and resulted in several notable retreats on the DEI front.
