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The Mary Sue
The Mary Sue
Rachel Leishman

The Cracker Barrel rebrand is breaking people

There are some things you just don’t change and one of those things is seemingly the logo for Cracker Barrel. The iconic original logo featured a man sitting on a wooden chair next to a barrel. Now, the company is rebranding.

Cracker Barrel’s new logo is just the words “Cracker Barrel” and everyone seemed annoyed by it. This is the one thing that can fix the great divide currently happening in the world: We all think the new logo is really bad and don’t understand why they would change it. But what was a join effort dogpile on the new look is now becoming something else entirely.

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