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The Latest Breaking News from Cracker Barrel

Cracker Barrel drops the hammer on consulting firm behind its disastrous rebrand debacle

Rebrand became a culture war battleground as conservatives reacted with fury to the now ditched new logo

The Independent UK

Cracker Barrel Cuts Ties With Consulting Firm After Logo Backlash

Cracker Barrel ends partnership with Prophet after customer backlash over logo and store redesign.

International Business Times

Cracker Barrel Sees Dip In Key Metrics As CEO Says Not Proceeding 'With These Modern Stores,' Pauses $700 Million CapEx Plan After Backlash

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) has experienced a notable deterioration in its fundamental quality ranking just as the company faces strategic uncertainty and operational headwinds.

Benzinga

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read the most diverse news in one place.

Benzinga Bulls And Bears: Intel, FedEx, Cracker Barrel — And Markets Close At Record Highs

Benzinga examined the prospects for many investors' favorite stocks over the last week — here's a look at some of our top stories.

Benzinga

Longtime Cracker Barrel foe urges shareholders to vote against ‘worse than mediocre’ CEO after dismal earnings

"The Company has become a laughingstock," wrote the CEO of Steak 'n Shake and Biglari Holdings, which also controls Maxim magazine.

Fortune

Cracker Barrel Stock Is Tumbling Thursday: What's Going On?

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) shares are trading lower Thursday following the company’s quarterly results. Multiple analysts also cut price targets after the report. Here’s what you need to know.

Benzinga

Cracker Barrel Rebrand Backlash Overshadows Stronger Q4 Comp Sales, Analyst Says

Cracker Barrel Old Country Store (NASDAQ:CBRL) analysts remain cautious on the restaurant company amid public backlash on a logo rebrand after the company reported fourth-quarter financial results on Wednesday.

Benzinga

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Cracker Barrel reveals costs of disastrous rebrand

IN FULL

The Independent UK

Cracker Barrel saw a massive drop in customers and warns more is coming after failed logo redesign

An earnings report shared Wednesday by the Tennessee-based company predicted that traffic could decline 4 percent to 7 percent for the full 2026 fiscal year

The Independent UK

These Analysts Cut Their Forecasts On Cracker Barrel After Downbeat Q4 Earnings

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) reported downbeat fourth-quarter earnings and provided FY2026 sales guidance below analyst expectations on Wednesday.

Benzinga

Cracker Barrel Posts Downbeat Earnings, Joins Red Cat And Other Big Stocks Moving Lower In Thursday's Pre-Market Session

U.S. stock futures were higher this morning, with the Dow futures gaining around 300 points on Thursday.

Benzinga

Cracker Barrel CEO Julie Masino Says, 'Will Not Proceed With These Modern Stores' — Hits Pause On $700 Million CapEx Plan After Remodelling Backlash

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) is pausing its long-term capital investment strategy following guest backlash over recent store remodels and a rebranding effort that led to an 8% decline in foot traffic.

Benzinga

For one man, the war against Cracker Barrel never really ended

Sardar Biglari’s 14-year beef with Cracker Barrel has earned him $1 billion—yet the company continues to resist him

Fortune

Trump Tariffs Force Cracker Barrel To Cut Products, Squeeze Suppliers Amid $25 Million Hit And Rebrand Fiasco

Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) is bracing for a $25 million financial impact from the Donald Trump administration’s tariffs in the coming fiscal year, forcing the company to significantly reduce the number of products in its famous gift shops and aggressively renegotiate deals with its suppliers.

Benzinga

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Benzinga

Cracker Barrel, D-Wave Quantum, IonQ, Krispy Kreme And Broadcom: Why These 5 Stocks Are On Investors' Radars Today

On Wednesday, U.S. stocks closed mixed as the Dow Jones Industrial Average advanced 0.6% to 46,018.32. The SP 500 slipped 0.1% to 6,600.35, while the Nasdaq fell 0.3% to 22,261.33.The Federal Reserve cut its benchmark rate by 25 basis points to 4.00%-4.25%, ending a nine-month pause and marking the fourth…

The Independent UK

Cracker Barrel expects weaker sales and restaurant traffic after logo controversy

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out

Axios

Cracker Barrel sales are plunging

The restaurant-and-retail chain is reeling from a firestorm over an aborted decision to redo its logo and stores, abandoning the "Old Timer" design.

Benzinga

Cracker Barrel Stock Falls On Q4 Earnings: Revenue Beat, EPS Miss, Soft Guidance And More

Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) reported financial results for the fourth quarter of fiscal 2025 after the market close on Wednesday. Here’s a rundown of the report.

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news in one place.

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Benzinga

General Mills, Cracker Barrel And 3 Stocks To Watch Heading Into Wednesday

With U.S. stock futures trading higher this morning on Wednesday, some of the stocks that may grab investor focus today are as follows:

Benzinga

Cracker Barrel Q4 Preview: Analyst Says Rebranding Backlash 'Largely Temporary'

Restaurant company Cracker Barrel Old Country Store (NASDAQ:CBRL) will try to get investors and analysts focused on growth plans instead of a poorly received logo change when the company reports fourth-quarter financial results after market close on Wednesday.

Benzinga

Top Wall Street Forecasters Revamp Cracker Barrel Expectations Ahead Of Q4 Earnings

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) will release its fourth-quarter earnings after the closing bell on Wednesday, Sept. 17.

Creative Bloq

Why Jaguar's right to stick to its controversial rebrand

The company had to take a risk.

Budget and the Bees

9 Secrets Behind Cracker Barrel’s Logo Backlash (Even the Rocking Chairs Played a Role)

Cracker Barrel is a brand synonymous with Southern comfort and hospitality. It recently unveiled a logo refresh that sparked an unexpected wave of criticism. This isn’t just about a minor design tweak; it’s a fascinating case study in brand loyalty. The emotional connection customers have with beloved establishments runs deep.…

The Guardian - US

Cracker Barrel suspends remodeling plans after backlash over logo change

US southern-style restaurant chain was met with outrage for changing branding to more minimalist style

Benzinga

Cracker Barrel Backtracks On Store Remodels: 'The Vintage Americana You Love Will Always Be Here'

Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) is backtracking on another item after customers complained.

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