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International Business Times UK
International Business Times UK
Seneca Cabrera

Cracker Barrel Profits Plunge 94% After 'Woke' Rebrand Backlash — But Rising Google Ratings Offer Hope

Cracker Barrel Old Country Store has reported a sharp drop in profits during the second quarter of fiscal 2026, with net income falling 94 per cent compared with the same period last year. According to financial results released on 4 March, the restaurant chain earned $1.3 million (about £966,500) for the quarter, down from $22.2 million (about £16.5 million) a year earlier.

Total revenue for the quarter ending 30 January 2026 reached $874.8 million (about £650.4 million), representing a 7.9 per cent decline from the previous year. The company also reported that comparable restaurant sales fell by 7.1 per cent, while retail sales in its gift shops dropped by 9.2 per cent.

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