The ditched Cracker Barrel rebrand will surely be remembered as 2025's most controversial logo design, but the US financial news network CNBC is making a late bid for the title. It's revealed that the classic peacock design that's also used in the NBC logo will be dropped in favour of a more minismalist wordmark.
The new logo was inspired by the brand's history, while an arrow motif is intended to point up and forward, a lot of people are struggling to understand the design decisions (see our pick of the best logos for designs that work).
