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The Independent UK
The Independent UK
World
Graig Graziosi

Cracker Barrel drops the hammer on consulting firm behind its disastrous rebrand debacle

Cracker Barrel is terminating its relationship with the consulting firm behind the restaurant's controversial attempt to rebrand, according to a new report.

The folksy diner faced severe blowback on social media — and in the market — after it announced it was changing its logo and dropping its "country store" aesthetic in favor of a more polished, modern look inside its restaurants.

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