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The Independent UK
The Independent UK
World
Owen Scott

Cracker Barrel CEO says she felt ‘fired by America’ after disastrous rebrand

Cracker Barrel Julie Felss Masino America Donald Trump Leo XIV Taco Bell

The CEO of Cracker Barrel has bemoaned feeling as though she was “fired by America” over the company’s disastrous rebrand earlier this year.

Julie Felss Masino presided over the proposed renovations of Cracker Barrel’s stores, which would have seen the firm’s iconic Southern-style being ripped out for a modern, minimalist look.

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