Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
World
Rachel Dobkin

Cracker Barrel CEO explains failed logo redesign which prompted MAGA backlash and a massive drop in customers

Cracker Barrel CEO Julie Felss Masino has explained why the southern-themed restaurant chain tried and failed to redesign its signature logo.

In August, Cracker Barrel removed the image of a seated man in overalls leaning on a barrel from its logo and opted for it to simply display the words “Cracker Barrel” against the classic gold background.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.