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The Conversation

Adam G. Klein, Associate Professor of Communication and Media Studies, Pace University

Bad Bunny is the latest product of political rage — how pop culture became the front line of American politics

Bad Bunny Donald Trump America NFL X Super Bowl Cracker Barrel Pixar

Bad Bunny performs in San Juan, Puerto Rico, on July 11, 2025. Kevin Mazur/Getty Images

When the NFL in September 2025 announced that Bad Bunny would headline the next Super Bowl halftime show, it took only hours for the political outrage machine to roar to life.

The Puerto Rican performer, known for mixing pop stardom with outspoken politics, was swiftly recast by conservative influencers as the latest symbol of America’s “woke” decline.

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