Poor old Cracker Barrel. Just when it looked like Jaguar's disastrous rebrand from last year might be the most divisive of the decade, along came the American restaurant chain with another supposedly 'woke' new look. Only this time, the response was so bad that the company actually reversed course.
Not to re-tread old ground, but for the uninitiated, the new (and now shelved) Cracker Barrel logo did away with the illustration of a man known as "Uncle Herschel," or the "Old Timer". Which left a lot of very online people feeling very unhappy. Cue countless accusations of wokery.
