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International Business Times
International Business Times
Business

Cracker Barrel Shareholders Oust DEI Executive Over Controversial Logo

The Cracker Barrel Old Country Store logo is displayed on a large rooftop sign in Mount Arlington, New Jersey, on August 22, 2025.

Cracker Barrel shareholders voted Thursday to remove board member and DEI marketing executive Gilbert Dávila after a months-long uproar over the company's logo redesign.

The vote marks the biggest shake-up since the chain's rebrand sparked a national backlash, sent sales plunging, and wiped out hundreds of millions of dollars in value.

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