Many of the best logos of all time feature ingenious hidden messages and double meanings. From the FedEx arrow to Toblerone's hidden bear, there are plenty of subtle yet delightful design touches out there. And another thing the best logos tend to have in common is that they're actually real.
But every now and again, along comes a fan-made design so good that everybody thinks it's real – and when they find out it isn't, they wish it was. Enter graphic designer Stephen Kelleher's concept logo for clog brand Crocs.
