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The Latest Breaking News from ASA

Lloyds Bank advert banned over ‘misleading’ low carbon claims

The ASA found the ad left out material information about the bank’s financing of greenhouse gas emissions and was ‘likely to mislead’ consumers.

Evening Standard

ECB in talks to extend controversial Hundred sponsorship with KP Snacks

New four-year shirt sponsorship deal in advanced negotiations despite 2022 ban on Hundred advertising campaign that targeted junk food at children

The Guardian - UK

Agency overseeing $368bn Aukus deal in morale crisis paid consultancy $9.5m for management advice

Exclusive: Australian Submarine Agency’s ten-month contract with McKinsey says it’ll deliver skills ‘currently unavailable’ within government department

The Guardian - AU

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Former senior bureaucrat Dennis Richardson to lead urgent review into agency tasked with $368bn Aukus contract

Former senior defence and foreign affairs secretary will focus on governance in his probe of Australian Submarine Agency

The Guardian - AU

Afternoon Update: troubled waters for Aukus agency; bitcoin reaches new high; and Australia’s Spotify Wrapped

Australian Submarine Agency faces a staff morale crisis and an external review

The Guardian - AU

Agency in charge of Australia’s $368bn submarine program faces staff morale crisis

Exclusive: the 17-month-old department has lost a senior leader and ranked second worst for staff wellbeing in the annual public service census

The Guardian - AU

David Beckham's Christmas ad reported to authorities after fans spot 'dangerous' detail

Beckham starred in the commercial after signing a reported £1 million endorsement deal

Evening Standard

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Wizz Air ad banned over claim ‘greenest choice’ claim

Wizz Air defended the advert

The Independent UK

Wizz Air ad banned over misleading ‘greenest’ claim

The advertising watchdog found that the airline had not made clear the basis of its claim that it was ‘one of the greenest choices in air travel’.

The Independent UK

Major hotel chains accused of misleading consumers with sales adverts

Advertising at unrealistically low prices is a ‘cynical pricing practice’, said Which?

The Independent UK

Some hotel chains using ‘bait pricing’ to potentially mislead consumers – Which?

It said the ‘cynical’ practice disappoints customers but can still boost sales for hoteliers.

Evening Standard

London e-bike sharing scheme investigated over 'free' claims

Forest offer "10 minutes free daily", but a charge is always incurred

Cycling Weekly

Ads for five gold dealers banned for failing to make lack of regulation clear

Ads for Bullion Club, Gold Bank, Harrington & Byrne, Solomon Global and The Pure Gold Company were all banned.

Evening Standard

Second ad for artificial grass firm banned for objectifying women

The poster for Great Grass featured a woman holding a potted plant with a headline stating ‘No trimming needed!’.

The Independent UK

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The Guardian - UK

Watchdog rules Eurostar ads on social media for £39 seats were misleading

Advertising Standards Authority censures posts on Instagram and Facebook for trips from London to Amsterdam and Brussels

The Independent UK

Eurostar reprimand again over ‘misleading’ £39 fare adverts

Eurostar said the ads did not exaggerate the availability or amount of tickets available to consumers

Evening Standard

Eurostar given fresh reprimand over ‘misleading’ £39 fare ads

Eurostar exaggerated the availability of £39 fares between London and Amsterdam and Brussels, the Advertising Standards Authority found

The Independent UK

Advertising watchdog bans cashback pop-ups for misleading shoppers

The Advertising Standards Authority found a number of adverts by Webloyalty, which runs shopper reward programmes, to be misleading.

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Medical Daily

Strokes Can Be Deadly But Preventable: Guidelines To Reduce Your Risk Of First Stroke

The current stroke prevention guidelines issued by the American Stroke Association replace the 2014 guidelines and target the prevention of the first stroke.

The National (Scotland)

Scottish comedian's tour poster under investigation by advertising watchdog

THE advertising watchdog is investigating a poster promoting Scottish comedian Fern Brady’s latest tour following a complaint it “mocks the…

The Guardian - UK

UK advertising watchdog cracks down on misleading broadband price ads

ASA says telecoms firms must scrap ads that do not give enough prominence in marketing to mid-contract rises

The Independent UK

Six of the UK’s biggest broadband providers judged to have ‘misled’ customers over price hikes

Advertising Standards Authority rules against BT, EE, Plusnet, TalkTalk, O2 and Virgin Media

TechRadar

Deepfake regulation: A double-edged sword?

What legal protection currently exists around deepfake technologies, and where are businesses at risk?

The Independent UK

Watchdog bans Huel’s ‘misleading’ advert – second times in two months

The ASA investigated an Instagram post featuring Huel founder Julian Hearn over an apparent comparison between his product and fresh green vegetables.

The Guardian - UK

ASA bans adverts for Nike and Sky for using ‘dark pattern’ tactics

Rulings stem from ASA’s work investigating ‘online choice architecture’ in internet advertising

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