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Evening Standard
Evening Standard
Josie Clarke

Ad watchdog announces crackdown on degrading images of women in gaming apps

The advertising watchdog has announced a crackdown on degrading images of women – some “shocking” – in mobile gaming apps played by millions, including children.

Eight ads which appeared in the apps included harmful stereotyping of women as sexual objects, sexual encounters which were implied to be non-consensual and the use of pornographic tropes, an investigation by the Advertising Standards Authority (ASA) found.

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