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The Latest Breaking News from ASA

This Twix ad was banned for the stupidest reason ever

The ASA is clutching at straws.

Creative Bloq

Why new Twix advert has been banned from television

Regulator said cars in ad drove in way ‘that appeared likely to breach the legal requirements of the Highway Code’

The Independent UK

Twix adverts banned for condoning unsafe driving

They show a man in a car chase before his vehicle and an identical, caramel-coloured car are then sandwiched on top of each other, like a Twix.

Evening Standard

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Diesel clothing advert banned for objectifying Katie Price

The ad featured an image of model Price wearing a bikini and holding a handbag in front of her chest.

Evening Standard

Ladbrokes ads banned over use of ‘Ladbucks’ likely to appeal to under-18s

The Advertising Standards Authority said the firm’s “Ladbucks” were “similar to features in video games popular with children”.

Evening Standard

Model Katie Price ‘objectified’ in Diesel clothing advert

Diesel believed the ad was compliant with advertising rules but removed it from the website

The Independent UK

Zoe supplement ad banned over ultra-processed claims

The ASA said the ad for Daily30+ was likely to mislead consumers by implying that the product did not contain any ultra-processed ingredients.

Evening Standard

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Firms still greenwashing in adverts after being censured, UK investigation finds

Exclusive: Virgin Atlantic and Renault among companies that continued to publish misleading environmental claims

The Guardian - UK

Third of influencer ads included no disclosure for consumers, study finds

The ASA found 34% of the influencer ads it studied included no disclosure at all that they were a paid-for promotion.

The Independent UK

RSPCA ad campaign cleared following complaints by campaigners

Adfree Cities said the ads misleadingly represented the welfare standards afforded to animals farmed under the RSPCA Assured scheme.

The Independent UK

UK watchdog bans coffee pod ads over ‘misleading’ composting claims

Advertising Standards Authority says neither Lavazza UK nor Dualit’s product can be recycled at home

The Guardian - UK

Lavazza and Dualit ads banned over ‘misleading’ compostable coffee suggestion

The ASA ruled that both brands gave the misleading impression that their pods and bags could be composted at home.

Evening Standard

Lavazza and Dualit coffee ads banned over ‘misleading’ claims

The ASA ruled that both brands gave the misleading impression that their pods and bags could be composted at home

The Independent UK

Are women less sensitive to anesthesia than men?

Some, but not all, research suggests that more women recall events that happened under anesthesia than men do, and that women wake up from anesthesia faster than men.

LiveScience

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The Independent UK

Octopus Energy told to pull ‘misleading’ energy switch ads after British Gas complaint

‘Most homes would save with Octopus,’ one of the adverts claimed

The Independent UK

Watchdog partially upholds complaints about ‘misleading’ Octopus Energy ads

The ASA said the ads were not clear that those on a fixed tariff with another supplier might not necessarily save if they switched to Octopus.

The Guardian - UK

ASA bans Brazilian liquid butt lift ads from six UK cosmetic treatment providers

Providers reprimanded for pressuring customers, exploiting women’s insecurities or trivialising medical risks

The Independent UK

Advertising regulator bans liquid BBLs ads that ‘irresponsibly pressured women into booking’

Advertising Standards Authority bans six adverts over breaches of its rules following investigations

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Evening Standard

Brazilian butt lift ads banned by regulator

The ASA said the ads irresponsibly pressured consumers into booking, trivialised the risks, or exploited women’s insecurities around body image.

The Independent UK

Watchdog launches crackdown on weight loss drug adverts

All advertisements for prescription-only weight-loss medication are forbidden

The Independent UK

Watchdog cracks down on ads for prescription-only weight-loss drugs

In the UK, advertising prescription-only medicines to the public is prohibited.

The Guardian - UK

George Osborne and Ed Balls podcast censured for Viagogo promotion

Regulator rejects claim by presenters that most events on the resale site had tickets selling at below face value

The Independent UK

Viagogo reprimanded over ticket ‘face value’ claims

The ASA found the site’s claim that ‘over half the events listed on Viagogo had tickets selling below face value’ was misleading.

Evening Standard

TotalEnergies advert banned for misleading over environmental impact

Adfree cities complained that the ad about wind energy projects failed to mention that the firm’s operations remained mostly based in fossil fuels.

The Independent UK

Watchdog bans ‘shocking’ ads that objectify women on mobile gaming apps

An investigation by Advertising Standards Authority used avatars to mimic the browsing behaviour of different age groups and genders to monitor the ads that appear on mobile games.

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