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The Guardian - UK
The Guardian - UK
Environment
Helena Horton Environment reporter

UK watchdog bans coffee pod ads over ‘misleading’ composting claims

Cup of coffee with Lavazza logo
Lavazza UK described its coffee pods as ‘compostable’ and ‘eco caps’, but they can be disposed of in an eco friendly way only during an industrial process. Photograph: Max Rossi/Reuters

Descriptions of coffee pods as “compostable eco capsules” were misleading as they could not be composted at home, the Advertising Standards Authority has ruled.

The ASA has banned adverts by Lavazza UK and Dualit, which both made claims about the eco credentials of their coffee products.

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