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The Independent UK
The Independent UK
Josie Clarke

RSPCA ad campaign cleared following complaints by campaigners

RSPCA RSPCA Assured Adfree Cities ASA

RSPCA adverts promoting “respect” for animals have been cleared by the regulator following complaints that they misled consumers over welfare standards on “RSPCA Assured” farms.

The YouTube and TV ads featured various animals including computer-augmented cows, chickens and a pig in industrial farming facilities, a bee being run over by a lawnmower, an emaciated dog, a turtle in a suitcase, and a racing greyhound singing Aretha Franklin’s version of the song Respect.

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