Firms still greenwashing in adverts after being censured, UK investigation finds

Virgin Atlantic has posted claims about its use of ‘100% sustainable aviation fuel’, despite the ASA ruling that its wording was likely to lead consumers to overestimate the carbon savings. Photograph: Trevisan Aviation Images/Alamy

Companies have continued to post misleading greenwashing adverts after being censured by the Advertising Standards Authority (ASA), according to an investigation.

Greenpeace UK’s investigative journalism unit, Unearthed, reports that Virgin Atlantic, Renault and Aqua Pura are among companies that continued to publish unfounded claims about the environmental credentials of their products after being told to remove such adverts by the advertising watchdog.