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The Independent UK

Tara Cobham

Advertising regulator bans liquid BBLs ads that ‘irresponsibly pressured women into booking’

Alice Webb ASA United Kingdom

The advertising regulator has banned a number of adverts for bum lifts that “irresponsibly pressured” women into booking the cosmetic procedure.

After launching six investigations towards the end of last year, the Advertising Standards Authority (ASA) has now ruled that all six of the ads for liquid Brazilian Butt Lifts (BBLs) “irresponsibly pressured consumers into booking, trivialised the risks of liquid BBLs, or exploited women’s insecurities surrounding body image”.

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