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Evening Standard
Evening Standard
Business
Josie Clarke

Brazilian butt lift ads banned by regulator

ASA Body Image Facebook
Ads for six providers of liquid Brazilian butt lifts have been banned for trivialising the risks of the procedures and exploiting women’s insecurities around body image (ASA/PA) -

Ads for six providers of liquid Brazilian butt lifts (BBLs) have been banned for trivialising the risks of the procedures and exploiting women’s insecurities around body image.

The Advertising Standards Authority (ASA) said each of the Facebook and Instagram ads for cosmetic providers Beautyjenics, Bomb Doll Aesthetics, Ccskinlondondubai, EME Aesthetics, Dr Ducu, and Rejuvenate Clinics, irresponsibly pressured consumers into booking the treatments.

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