A watchdog has partially upheld complaints about Octopus Energy ads made by rival British Gas that they could mislead customers about the savings they could make when switching.
The Octopus ads across social media, radio and billboards claimed “Most homes would save with Octopus”, while an email on October 7 stated: “We’ve been notified by another supplier that you’ll be switching to them… Will they really save you money? We’re generally the cheapest or near enough: in fact, nine out of 10 Octopus customers pay less than they could with any other large supplier on the same product.”
