Warburtons' new packaging designs dial up the orange There's a new custom font, too. Creative Bloq · Mar 26
Morgan Freeman to voice London Underground announcements at Baker Street The Oscar winner is set to brighten the journeys of commuters in one of the capital's busiest stations Evening Standard · Mar 18
Morgan Freeman becomes latest Hollywood star to advertise a British institution IN FULL The Independent UK · Feb 11
Morgan Freeman experiences a slice of the UK as star of new Warburtons advert Comedic advert celebrates 150 years of the British baking firm The Independent UK · Feb 11
Morgan Freeman on a roll in new Warburtons advert The 88-year-old narrates and appears in the two-minute advert. Evening Standard · Feb 11
Kingsmill owner to buy Hovis in £75m deal to create UK’s biggest bread brand Jobs expected to go if competition watchdog approves takeover by Associated British Foods The Guardian - UK · Aug 15, 2025
Crumbs! How Britain fell out of love with the sliced loaf Packaged bread, once a household staple, is in ‘inexorable decline’ because of rising costs and competition from other options The Guardian - UK · May 9, 2025
Best thing since sliced bread: Olivia Colman stars in Warburtons advert She is seen invading the Warburtons headquarters in a bid to procure some crumpets. The Independent UK · Apr 29, 2025
Robert De Niro is disgracing himself – and Taxi Driver – by starring in an Uber advert By joining the likes of Harvey Keitel for Direct Line and Judi Dench for Money Supermarket, the Oscar winner is threatening his legacy by nodding to his ‘Taxi Driver’ character in a TV commercial for a ride-sharing app, writes Nick Hilton. What is he thinking? The Independent UK · Sep 26, 2023
Samuel L Jackson brings Hollywood edge to Warburtons advert The Hollywood actor follows in the footsteps of George Clooney, Robert De Niro and Sylvester Stallone, who have all starred in Warburtons adverts. Evening Standard · Sep 20, 2023
Best gluten and wheat-free breads for carb lovers, tried and tested No grain, no pain Evening Standard · Aug 17, 2023
Two-thirds of parents worry about extra costs of having kids home over summer holidays Over half of parents are faced with additional childcare costs over the next six weeks - and predict these will add up to almost £200 Daily Mirror · Jul 12, 2023
Huge Hollywood actor takes over from Robert De Niro as new Warburtons advert star A huge Hollywood star is said to be gearing up to follow in Robert De Niro, George Clooney and Sylvester Stallone's footsteps after signing a 'six-figure deal' with a British bakery Daily Mirror · Jul 9, 2023
'We compared the cheapest thick white bread from every supermarket - one was just like Warburtons Toastie at half the price' There's no hype around a traditional white loaf, but it's still the most popular bread around Manchester Evening News · Jun 25, 2023
The Guardian - UK · Jun 2, 2023 UK shoppers warned of delivery app markup on supermarket goods Which? finds a basket of items speedily delivered by Deliveroo, Just Eat or Uber Eats can cost a third more
Daily Mirror · Apr 17, 2023 Teacher 'unrecognisable' to pupils after losing 14st praises Warburtons product Dad-of-two Nick England swears the secret to his whopping 14st 11lb weight loss is Warburtons Thins - and says his freezer is always full of the low-calorie sandwich range
Wales Online · Apr 1, 2023 I tried Warburtons, M&S and supermarket own bread and one made toast to die for 'I wasn't left disappointed by the bread, nor was I wowed into justifying my biggest own-brand spend'
The Independent UK · Mar 10, 2023 Research shows children who eat breakfast concentrate more at school According to teachers, youngsters who do eat before school are more willing to take part in group activities, have higher concentration levels, and appear to be happier in class
Daily Mirror · Mar 9, 2023 Almost all UK teachers say skipping breakfast can impact child's performance at school Teachers believe that a third of their pupils do not eat a morning meal before coming to school - leaving them more tired and easily distracted
Edinburgh Live · Mar 3, 2023 Cheapest supermarket for weekly shop in March as Aldi, Tesco and Sainsbury's battle it out Aldi has been crowned the cheapest supermarket for the month of March, as Edinburgh Live delved deep into the aisles of five popular stores to rank them in order from cheap to expensive.
Daily Mirror · Feb 15, 2023 Free loaf of Warburtons bread at One Stop this Saturday with your Daily Mirror One Stop, the convenience retailer, is celebrating the opening of its 1000th store in the UK on 17th February, in Wolverhampton; the same city where it all started for the brand as a simple market stall nearly half a century ago
Chronicle Live · Jan 29, 2023 Shoppers issued bread warning as 'half and half' products stripped from supermarket shelves Iceland is said to have already made changes, with other supermarkets possibly following suit in the future
Daily Mirror · Jan 28, 2023 Warning for shoppers who buy 'half and half' bread as products pulled from shelves Iceland has removed its own-brand ‘50% white and wholemeal’ loaf after a complaint was made by the lobby group to trading standards and campaigners say other supermarkets could follow the move
Liverpool Echo · Jan 27, 2023 Warning to anyone who buys bread as products pulled from shelves Iceland has reportedly already made changes
Glasgow Live · Jan 23, 2023 Morrisons confirms major change to hundreds of products in price update Morrisons customers may want to check their receipts after their recent food shop to see if there is a noticeable difference in the price of certain items on their list.