Particular bread products are said to have been pulled from shelves in Iceland - with other supermarkets soon expected to start doing the same.
It comes as a protesting group known as the Real Bread Campaign wages war against 'half and half' loaves, lodging an official trading standards complaint.
Iceland is one of the five companies that the campaign contacted back in June last year with regards to the naming and subsequent marketing of 'half and half' bread claiming that the word wholemeal 'can only be used in a product name or marketing if all of the flour in that product is wholemeal'.
