The Latest Breaking News from Cadbury

Consumers struggling with cost of living crisis now also face fresh wave of so-called shrinkflation

Coffee, toothpaste and even Gaviscon products are dwindling in product size while costing the same or even more, Which? has found.

Can we measure a campaign's effectiveness just by feels?

From artisanal pralines to supermarket deals, explore 2025's top chocolate advent calendars and make your countdown to Christmas that bit sweeter

Poor cocoa harvests have triggered multiple rounds of shrinkflation while luxury brands struggle to make profits

We all celebrate when a product boasts “lower sugar,” thinking we’re making a healthier choice—only to be disappointed (and maybe even misled). The promise of sweetness with less cost to our health feels smart, but in many cases, it’s more marketing than truth. From sneaky labeling to lawsuits over deceptive…

Harry Melbourne’s froggy treat that cost 10p in its 1990s heyday sells for about 30p or even up to £1 now

‘He'd roll over in his grave,’ says daughter of Harry Melbourne, inventor of the Freddo

It’s funny how certain products stick with us long after they vanish. These products that no longer exist often inspire fond memories—and a constant hunt on eBay or at garage sales. Some disappeared due to low sales, others fell victim to regulations or changing tastes. Exploring these items helps us…

WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own ads

Tim Cofer has helped power Dr Pepper past Pepsi and is building the industry’s most aggressive, creative player.