This year’s Easter baskets may be under-egged, as boxes of the festive chocolate treats become smaller and more expensive. An annual price comparison by Australia’s consumer watchdog has found that the cost of “pretty much all chocolate products” in the Easter egg category has gone up, said Choice journalist Liam Kennedy. But while most products have stayed the same size, some have been hit by shrinkflation as well.
Cadbury are “definitely our main culprit”, Kennedy said. In 2025, Choice found that the brand’s largest pack of hollow Easter eggs reduced from 408g to 374g, while increasing in price from $12.50 to $15. In 2026, the same product weighs only 340g and costs $18. This means consumers are now paying almost 73% more per 100g than they were two years ago, Kennedy said. “We shone a light on Cadbury for doing this last year and they’ve gone and done it again,” he said.
