Good morning. Today is Good Friday – if you are following the western church calendar, at least – which still leaves time to panic-buy Easter eggs. While you are doing that, you will almost certainly leave with the impression that you are paying more for less. Why?
Shrinkflation is the answer. The chocolate economy has been hit by a series of shocks over the past few years, meaning the pound in your pocket now buys a lot less cocoa than it once did.
