Oscar-winning actor Morgan Freeman is the latest Hollywood luminary to lend his distinctive voice and presence to a Warburtons advert, marking the British baking firm’s 150th anniversary. The 88-year-old star, renowned for his gravitas, even questions the very essence of a crumpet in the new two-minute commercial.
Set to premiere on ITV on 14 February during The Masked Singer, the advert features Freeman alongside bakery boss Jonathan Warburton. He follows in the footsteps of a string of other A-list actors, including Olivia Colman, George Clooney, Robert De Niro, and Samuel L Jackson, who have all previously fronted campaigns for the family-run business.
